"Bullshit curation" is bullshit

Adam Tinworth
Adam Tinworth

Someone has a cynicism problem:

The art of good headline writing and image selection in order to get someone to click and go to a website is usually called “clickbaiting,” but I think we should call it “bullshit curation.”

Oh, because clearly there’s no way you could use the same techniques to get people to read good journalism is there?

Idiotic comment.

[via the IFJ Weekly Roundup – which is worth a follow or a subscribe]

audience engagementclickbaitdigital journalismheadlinesjackass

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

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