The word "engagement" has been hollowed out by the social media gurus who have no concept of its sophistication.
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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.
The sad and dolorous fate of "engagement" Paid Members Public
The word "engagement" has been hollowed out by the social media gurus who have no concept of its sophistication.