viral spread

The Momo Challenge: a press-driven panic over a non-existent threat Members Public

The Momo Challenge has been all over the internet - and the papers. Only one small problem: it doesn't exist.

Adam Tinworth
Adam Tinworth
misinformation

Understanding the meme Members Public

Abby Rabinowitz, writing for Nautilus about memes [http://nautil.us/issue/5/fame/the-meme-as-meme]: > But trawling the Internet, I found a strange paradox: While memes were everywhere, serious meme theory was almost nowhere. Richard Dawkins, the famous evolutionary biologist who coined the word “meme” in his classic 1976 book,

Adam Tinworth
Adam Tinworth
memes

Get your journalism read on Facebook with this one clever trick Members Public

I’ve written before about the need for journalists to get on top of the new methods of reaching readers [https://www.onemanandhisblog.com/archives/2017/02/journalism-alt-right-culture-war-trsut-digital.html] – most especially use of social media. If you want another stark example of what failing to do so looks like, then

Adam Tinworth
Adam Tinworth
audience development

Viral videos: financial reality trumps ethics? Members Public

What happens when you have a video go seriously viral [http://www.bbc.com/news/blogs-trending-37222375]? > A media frenzy ensued and ultimately Kim’s video was seen by tens of millions of people around the world. A slew of news organisations sought Kim’s permission to use the footage,

Adam Tinworth
Adam Tinworth
ethics

8 questions about shareable content Members Public

Paul Bradshaw does an interesting thing in sharing his answers to student questionnaires on his site [https://onlinejournalismblog.com/category/faq/]. It’s interesting, because sometimes the questions are as indicative of the mindset amongst students as the answers are about the rest of us. So, here’s a recent

Adam Tinworth
Adam Tinworth
content strategy

The core difference between search and social Members Public

Interesting column from John Gapper in the FT today. Here he’s talking about Jonah Peretti [http://www.ft.com/cms/s/0/05c084ae-69cc-11e3-89ce-00144feabdc0.html], founder of Buzzfeed: > His insight was that sharing works differently from search. Search is a way to discover information, whereas sharing is prompted by

Adam Tinworth
Adam Tinworth
Buzzfeed

Dion Hinchcliffe on Enterprise 2.0 Members Public

“They push the traditional business software out to the edge of the network, because they are so powerful,” he said. Key things to address: * Peer production – already affected software * Owning your classes of data – data becomes the competitive advantage * New distribution models – building a website and driving people there is

Adam Tinworth
Adam Tinworth
enterprise 2.0